Contact: mail@johncschuler.com   Web Site: www.johncschuler.com

Educate: Them about your Upstream Marketing Plan i.e Your Objectives across your firm

Educate: Them about how to deal with propects and customers - i.e. "Sell" without selling

Educate: Them about how you will reward them. i.e. Share increased profits.

Plans & Objectives: Management by objectives works if you first think through your objectives. Ninety percent of the time you haven't."  Peter Drucker

Leadership: “Management is doing things right; leadership is doing the right things.” ... Peter Drucker, management consultant. 1909 - 2005

Truth: All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. ... Arthur Schopenhauer ... German philosopher (1788 - 1860)

Conventional "Wisdom": In amost every field there are accepted truths, or conventional wisdom, that guide decisions and actions.  And in almost every field, including medicine, many practitioners and their advisers are unwilling or unable to observe the world systematically - because they are trapped in their beliefs and ideologies. From the book: Hard Facts, Dangerous Half Truths and Total Nonsense, by Jeffrey Pfeffer and Robert I. Sutton.(c) 2006 p. 14

Observation: "Not everything that can be counted, counts. And not everything that counts can be counted." ... Albert Einstein, Scientist (1879 -1955)

Encouraging Openess to Ensure Improvement: Medical Saying: Forgive, but Remember.

On Strategy: "Like a lot of conventional wisdom in management, however, (Michael) Porter's view (on competitive strategy) is partly right--and largely wrong."

On Being Different: "So why don't more companies take the road less traveled and use common sense to change their fortunes? And why did it take 24 years for someone to copy the Southwest model? One answer is the tyranny of benchmarking, consulting firms, and analysts."

Comment:  This doubly applies to "Consultants" who merely pay you lip service. In most companies, the "Sales" Process IS BROKEN. Fortunately, positive change actually costs less and will even improve operations while lifting morale and profits dramatically.

* Read complete article by Jeffrey Pfeffer - Business 2.0 Magazine, 2004 at:

http://money.cnn.com/magazines/business2/business2_archive/2004/09/01/379506/index.htm

"This is a classic private equity turnaround,"

Step one: Buy it cheap.

Step Two: Find the very best people in the world to fix it.

Step Three: Get it back on the public market."

James E. Schrager, clinical professor of entrepreneurship and strategy at the University of Chicago Graduate School of Business.

Comment: Many CEOs can gain tremendously by treating their own company as a "Private" turn-around.

One striking example is Bershire Hathaway under the leadership of Warren Buffett. Essentially, Mr. Buffett runs his company as a Private Equity Firm that owns multiple public companies.  Few reports. Logical decisions made with little or no regard for public consumption. Day-to-day decsions made by managers running their own "private" businesses.