Marketing, Sales, CRM and LEAN

Contact: mail@johncschuler.com Web Site: www.johncschuler.com

http://www.scribd.com/YourBusinessAdvisor

Along with key White Papers and an eHandbook for Your Non-Sales Staff and Associates

A unique educational and motivational tool for your Staff and every "Non-Sales" person who comes in contact with prospects or customers. Instead of a CRM program that helps perhaps 5% of our people, you can dramatically lift Margins & Profits by giving ALL your People a tool that Optimizes Your Customer Interface. This unique e-Handbook is dynamic and affordable. It's $99 single-copy price INCLUDES a 20-minute phone consultation for every person to whom you provide a copy. If you are an Owner, CEO, Journalist or member of the Senior Staff, your first copy is free. Send for your Free Evaluation Copy today.

"Much research shows that when companies use more of each employee's intelligence and talents, they make more money." Jeffrey Pfeffer, Stanford U.

Providing everyone in your company with both a viable and interesting educational tool -plus the ability to call and speak with their own personal "counselor" gets them motivated and inolved, jump-starting an improved process to lift Revenues, Margins and Profits.

Free Review Copy for CEOs, Owners & Editors: Sent via email as a searchable MS Word document. Send request with your Name and Company to: mail@johncschuler.com

Free initial Phone or eMail Consultation: No purchase required. Later, once you decide to implement the Higher Margins eHandbook across your company, you can purchase copies for your staff, team members and associates for $99 ea. Every user gets a Free 20-minute Phone / eMail Consulation to maximize the benefit and impact of the unique, proven "Sales" information which ensures that all your people will be better equipped to acquire, nurture and keep Profitable Customers.

1. Diminishing Results: We are spending more and more money on prospects who are harder and harder to reach - and who don’t want to be “Sold”; our sales and marketing groups are being rendered less and less effective - and the customers we do have are becoming harder and harder to please.

2. Require an Improved Strategy: To optimize the Customer Acquisition and Retention Strategy, Founders, Owners and CEOs need everyone within their Sphere of Influence to help Find, Acquire, Nurture, and Keep Profitable Customers.

3. And Better Implementation: Although there’s a new “Sales” or “Marketing” book published every couple of hours in this country, most of them merely address tactics; few mention strategy - and all leave you hanging when it comes to Implementation.

4. Improved Motivation: The key to implementation is to communicate, educate, and involve all your people - so they will be motivated and able to help. Until now, there has been no company-wide Implementation Tool for your people to use.

5. Using a New Execution Tool: This handbook gives you and your people that Tool; an Information and Reference Manual that educates and motivates; it is based on 30 years of real world experience, ranging from startups to large corporations.

6. To Ramp Up Revenues: Your people will be more confident and more effective with knowledge that helps them understand, embrace and contribute to, each phase of the Sales Cycle.

7. And Improve Profits: Better customer relations, less stress, more fun, higher margins and improved profits!

Distributing an educational tool for adoption and standardization thoroughout your organization is both cost-effective and practical.

This handbook is written for CEOs, Owners and Presidents - and for every Non-Sales Manager and Employee. It's the "Bible" which explains what customer acquisition and retention (Sales & Marketing) - and CRM - are really all about.

Margins gives the CEO a tool that can be shared across the entire organization to educate and motivate the "Non Sales" people - so they will understand and embrace an improved process for finding, nurturing and keeping loyal, profitable customers. It details real-world information, plus references key books papers and web sites. Send email for Free Overview to: johnschuler@comcast.net

“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill

Preface

MARGINS is to Sales Income, what the Toyota Production System (TPS) is to Manufacturing Output. It explains - to all of your people - what sales and marketing are really all about; it clearly outlines how everyone can help grow the business and even safeguard their jobs - by understanding and improving the “Sales” process.

Most people do not actually know the difference between “Sales” and “Marketing”; even worse, most employees want nothing to do with “the nasty process of selling things”; but customer revenue is too important to leave to just a few people in the marketing or sales departments.

David Packard, the co-founder of electronics giant Hewlett-Packard, once commented:

“Marketing is far too important to be left only to the marketing department.”

For a Nation, War is a strategic extension of its Foreign Policy.

For a Company, Customer Acquisition is a strategic extension of its Culture.

Most firms have a viable marketing & selling strategy, but they have too few people implementing it. In the next few pages, you can internalize the concept and value, of having all your people - “Sales” and “Non-Sales” alike – embrace an improved process for increasing your number of profitable, loyal customers.

United States “CEO”: In his book, When The Buck Stops With You, Alan Axelrod, quotes US President Harry Truman to cite leadership examples. Mr. Truman took the verb ‘to serve’, seriously; he often referred to the people around him - Congressmen, Senators and Constituents - as his “Customers”.

Truman’s desk sign read: The Buck Stops Here, but even as our “National CEO”, he was never alone, because he actively solicited help and advice from those around him - and from many across his Sphere of Influence – to help him “Sell” his programs.

Finding, “Selling” and keeping good “External Customers” is an expensive, time-consuming process that is getting tougher by the day. Nobody wants to be ‘Sold’ anymore! We all know this is true, because we’re all “Buyers”; we don’t want to be “Sold”. 50 Million of us have our names on “Don’t Call” lists; another 50 Million of us check our “Caller I.D.” before picking up the phone – or not; and we all take shelter behind our voice mail and e-mail systems to protect our sanity.

But, even in this era of hype and noise constantly vying for our attention – and driving all of us to want to shut it out - we must still find buyers for our own goods and services; and when we do find them, we must listen very, very carefully to what they want, and what they will pay or it - or miss our golden opportunity.

As existing marketing and selling strategies become ever less effective, there must be a new spirit of cooperation across your enterprise – where everyone is jointly and personally involved in “Listening” and “Nurturing” customers; your staff, your people, your vendors - and even your existing external customers.

Contact: mail@johncschuler.com